Vimergy campaign attacks pill pushing healthcare system

HEALTH and wellness brand Vimergy has launched a provocative campaign which it says is designed to draw attention to America’s “real health crisis: chronic, system-driven illness fuelled by a healthcare model that profits when we stay sick”

The Mouth of America installation in Brooklyn Park

Vimergy, which markets health supplements, said Americans collectively took 215 billion doses of prescription medication in 2024. To draw attention to this, the brand has launched an immersive national campaign entitled the Mouth of America.

At the heart of the campaign is a striking public sculpture: Lady Liberty’s Mouth of America. In this eye-catching installation, in Brooklyn Park, NY, the face of the Statue of Liberty appears to ingest hundreds of giant pills scattered across the sidewalk. A universal symbol of freedom and hope, Lady Liberty is used by Vimergy as a metaphor for a nation drowning in chronic illness, over-medication, and growing distrust in institutions.

“This installation challenges the narrative we’ve long been sold – that our system is built to keep us healthy,” said Phil Jacobson, chief brand and marketing officer of Vimergy. “But the truth is, the sicker we are, the more the system profits.”

Vimergy also launched wecansaveourselves.com, a new campaign website that features a short film produced in partnership with Uncommon Creative Studio, a national survey of health and wellness consumers conducted by Talker Research, and educational materials about root-cause issues and health sovereignty.