NEWS

A CAMPAIGN that reactivated expired food coupons for shoppers grappling with the cost- of-living crisis has won the 2025 Creative Commerce Grand Prix.‘Preserved Promos’ was created by VML, New York, for Ziploc, which is best known for its food-storage bags.

THE WINNER of the 2025 Creative Strategy Grand Prix is Ogilvy UK for Dove’s ‘Real Beauty, how a soap brand created a global self-esteem movement’.

“It’s also beautifully crafted and beautifully simple. It’s something we felt would become part of culture.”

THE WINNER of the 2025 Creative Effectiveness Grand Prix is ‘Shot On iPhone’, created by TBWA\Media Arts Lab Los An- geles for Apple. The award is a timely triumph for Apple which is also this year’s Cannes Lions Creative Marketer of the Year.

PUBLICIS CONSEIL has won its second Grand Prix of the week for ‘Three Words’, cre- ated in partnership with Axa. The campaign, which sets out to provide a solution for women ex- periencing domestic abuse, came out on top in Creative Business Transformation.

‘NATURE’ is now an officially-verified artist on Spotify with more than 150 million streams, thanks to an initiative designed to route music royalties towards conservation. The Sounds Right project was devised by AKQA, Copenhagen, for the Museum for the United Nations and Spotify, and has won the 2025 Cannes Lions Innovation Grand Prix.

HAVAS Play and French luxury giant LVMH have secured the Grand Prix in the second year of the Luxury category. Their entry, ‘The Partnership That Changed Everything’, came out ahead of 181 entries from around the world.

“My belief system to this day is that an idea has to be the right thing for the right audience at the right time and in the right context. Sorting out how to do it is the easy part.” 

SOCIAL media is fullof videos suggesting unexpected uses for Vaseline, but some of these hacks are unsafe.A campaign that saw the brand test hundreds of them and award ‘verified’ status to the ones that worked has now bagged its own award: the 2025 Cannes Lions Social & Creator Grand Prix. ‘Vaseline Verified’ was the work of Ogilvy, Singapore, and saw hacks from more than 450 creators tested in Vaseline’s labs.

A PIONEERING partnership between Dove and Pinterest has won this year’s Cannes Lions Media Grand Prix. Devised by Mindshare, New York, the campaign encour- aged people to create their own definition of ‘real beauty’ by choosing from a selection of images and sentiments.