Publicis to put AI centre-stage in its Cannes Lions closed-door sessions

PUBLICIS groupe has announced that its Cannes Closed Door Sessions are back, with a new mission: unlocking real, and immediate, AI upside for clients, in an economic downturn.

With the industry facing a challenging economic climate, Publicis said that celebrating creativity for its own sake won’t be enough. Leveraging Cannes Lions as a platform for progress, it wants to “put creativity at the heart of AI solutions capable of increasing market share and reducing costs immediately”. 

Publicis Groupe CEO Arthur Sadoun

In a shrinking economy, “clients need to target new prospects, optimise content, make intelligent commerce gains, maximise their portfolios and better measure the most valuable channels for audiences like Gen Z”, the company said. These are just some of the subjects at the heart of the sessions, where the Group’s leaders will share with marketers, partners and investors how to deliver growth thanks to data and tech, powered by CoreAI and grounded in connected identity.

Publicis Groupe CEO, Arthur Sadoun, said: “With clients being challenged and our industry facing an unrelenting news flow of restructurings and layoffs, this year’s Cannes will have a different tone. And that calls for a different approach. Once again, artificial intelligence will be the star of the Festival. But now more than ever, we can’t afford to be distracted by AI theory, AI long-term possible play or AI potential federations. If AI is going to truly build a better tomorrow for businesses and brands, we have to put it to work on real solutions.”