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Publicis Pledge Lands Grand Prix For Good



‘WORKING With Cancer’, a Publicis-inspired initiative, has secured the Lions Health Grand Prix for Good. Jury president Sueann Tannis, senior director integrated communications, UN Foundation, called it a “deeply moving” entry that showed how “real stories, collective action and brilliant creativity can change the world”.

Unveiled by Publicis Foundation at the World Economic Forum in Davos, ‘Working With Cancer’ is a global initiative which asks companies to pledge their commitment to building supportive and recovery-forward work cultures for their employees. To date more than 600 firms have signed up.

Tannis’ jury set itself several criteria for selecting a Grand Prix. These included creativity, scalability, impact, innovation and the ability to address health disparities. ‘Working With Cancer’ ticked these boxes, she said, and was a “great example of how collective action can be harnessed to solve a health crisis”.

The ‘Working With Cancer’ programme will have a high profile this week. In a session on Thursday, industry creatives will be invited to build a culture-defying campaign for everyone living and working with cancer. A major initiative to erase the stigma of cancer at work, the winning campaign(s) will be supported by $100m in media.

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