Progress Through Creativity

Our mission at LIONS is to drive progress through creativity — moving people, business and society forward. This vision is realised across every touchpoint and experience at Cannes Lions, from our learning initiatives on Campus to our content programme and the Lions Awards in the Palais, the Festival’s beating heart. It’s the place to completely immerse yourself in the world’s most effective and inspiring work across the week.

Our focus is expanding, as we continue to build more pathways for the industry

to engage with creativity. We’re delighted to present the inaugural LIONS Sport

this year, a new two-day summit bringing together the most influential decision-makers in sports to reimagine how creativity drives growth across the global sports ecosystem.

Alongside this, in an industry where CMOs are expected to deliver immediate commercial results while also building long-term brand value, we’re launching the first LIONS Global CMO Forum to support the community. This closed door gathering is designed to give the world’s most senior marketers time for candid, peer-to-peer discussion on the issues shaping modern marketing leadership.

Our global community is growing. We now welcome more creators, start-ups, scale-ups, investors, rights holders, students, founders and independent agency owners than ever before, and we aim to arm everyone in the business of creativity with the tools, inspiration and learning to fuel progress far beyond the Festival.

We want our entire community to take back the learning and inspiration from Cannes and

apply it back home. But turning one exhilarating week of content into a sharp, actionable set of insights is no easy task So, we’re introducing the Cannes Lions Wrap-Up: Live. A 90-minute session, distilling the talks, insights, trends and Award winners into a take-home guide. So don’t miss this all-important session on Friday. We’re thrilled to welcome you all to Cannes Lions 2026.

This is your moment. Make history.