De Niro and Pacino seal Luxury for Wesayhi
Moncler's ‘Warmer Together’ campaign, entered by Wesayhi, has won the Luxury Grand Prix for 2026. The accolade represents a rare success for the island of Malta.
‘Warmer Together’ brings together Hollywood icons Al Pacino and Robert De Niro in a cinematic exploration of friendship, emotional connection and shared warmth.
Shot in New York by photographer Platon, the campaign features a series of black-and-white portraits and short-film-style conversations that highlight the duo’s decades-long friendship.
Rather than focusing solely on product performance, Moncler positions its outerwear as a symbolic extension of human closeness, reinforcing the idea that warmth is ultimately about relationships rather than weather protection.
Supported by a reinterpretation of song Lean on Me and filmed at the Rockefeller Center, the campaign blends fashion and film language to elevate Moncler’s brand narrative.
Jury President Pum Lefebure, cofounder and chief creative officer, Design Army, said the campaign did a great job of “communicating warmth. It wasn’t trying to be loud or cool, or chase trends, it was a simple execution about human connections.”
Looking at the overall category, Lefebure said Luxury “has never been about speed or quantity. It is about trust, taste, and the time to create something meaningful”.
Key measures for the jury included “4 Cs”, she said — “craft, customer, creativity and culture”. The group awarded one Gold Lion to ‘Tiffany & Co x Netflix’s Frankenstein’, entered by a combination of Tiffany divisions.
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Thank you for this insightful post! I appreciate how De Niro and Pacino are embracing luxury with Wesayhi. It reminds me of tiny fishing where small moments can lead to big opportunities—like their collaboration now.
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What an exciting collaboration between De Niro and Pacino for Wesayhi! I’m curious, how do you think their star power will impact the brand's perception? I once discovered a local startup using similar celebrity endorsements, and it significantly boosted their visibility! It reminds me of 2048, where a strong combination can make a huge difference in the final result.