Print Grand-Prix taken by Rethink Canada
- Jun 23
- 1 min read
Updated: Jun 24
The winner of the Print & Publishing Grand Prix for 2026 is ‘Look Familiar?’, a memorable campaign for Heinz Ketchup from Rethink Canada. Print & Publishing Jury President Jessica Apellaniz, CCO, Wieden+Kennedy, Mexico said her jury saw “a lot of bravery” in 2026’s cohort of entries. “But we didn’t reward campaigns just for bravery. We wanted our winning campaigns to be confident and memorable.”
Part of the company’s ‘It has to be Heinz’ global creative platform, Looks Familiar? is built around the observation that fries boxes around the world are shaped just like the Heinz keystone logo. Active across eight global markets, the campaign highlights the inextricable link between the universally loved combination, showing fans all over the world that you can’t have fries without Heinz.
Alongside its Print & Publishing Grand Prix, the multimedia campaign also won a Gold Lions in Outdoor on the first day of the 2026 Cannes Lions Festival. Apellaniz’s jury also
awarded Gold Lions to a ‘Dunkin’ At Home’ campaign, entered by BBH, New York; and ‘The Trojan Fax’, entered by BETC Paris on behalf of IUCN French Committee and Fujifilm Print.
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