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McCann Poland wins Creative Data prize

THE 2024 Creative Data Grand Prix was won by ‘Room For Everyone’, from McCann Poland on behalf of Mastercard.

Jury President Rose Herceg, also country president Australia and New Zealand, WPP, ANZ, said the Grand Prix and Gold Lions in this category “all did multiple things. They fuelled economies, challenged norms, changed politics, drove social conversations and confronted xenophobia. ‘Room For Everyone’ showed how businesses from two different nationalities could work and grow together.”

Launched in 2024, ‘Room For Everyone’ is a series of digital tools focused on helping ease the resettlement of Ukrainian refugees in Poland. One tool, WhereToStart, uses data to help SME businesses identify prime locations.  With one in 10 new businesses opened by Ukrainians, the project sought to demonstrate that both Poles and Ukrainians were able to thrive.

“Creative and data can seem like unusual bedfellows, but the next generation of minds in our industry will understand how to see creativity in numbers,” she said, praising entries that captured the imagination, knew their audience and told a simple story.

The Creative Data Jury awarded Gold Lions to entries from India, the US and Argentina. Gold winner ‘Magnetic Stories’ has already secured a Grand Prix this week. There were also two Gold Lions for entries from Mexico and Ecuador.


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