Jim Stengel is first Lions Laureate for Marketing
- Jun 22
- 2 min read
Cannes Lions has named Jim Stengel as its first ever Lions Laureate for Marketing; a new honour recognising individuals whose vision, influence and contribution have left an enduring mark on the profession and advanced the role of creative marketing as a driver of business growth. Throughout a distinguished career spanning more than three decades, including seven years as global marketing officer at Procter & Gamble, Stengel has helped shape modern marketing leadership.
In 2003, Stengel brought the first major client-side marketing delegation to Cannes Lions, helping accelerate the Festival’s evolution into a global meeting place for marketers, brand builders and business leaders. Beyond his corporate achievements, Stengel has dedicated much of the last two decades to developing the next generation of marketers through teaching, writing and mentorship. In 2011, Stengel served as the Dean for the inaugural Cannes Lions Creative Academy for Marketers before establishing and pioneering the CMO Accelerator Programme in 2013.
LIONS CEO Simon Cook said Stengel’s “influence extends far beyond the marketing functions and organisations he has led. His impact is both profound and enduring, not only through the brands and businesses he has helped build, but through the leaders he has inspired and developed along the way. I can think of no one more deserving of this honour, nor anyone who better embodies what it stands for.” Stengel will deliver the inaugural Lions Laureate Seminar in the Debussy Theatre on Thursday, June 25, ahead of receiving the award at the Cannes Lions Awards Show that evening.
He said: “Throughout my career, I have been fortunate to learn from extraordinary colleagues, partners and friends, and this recognition is really a reflection of those relationships. I have always believed creativity is one of the most powerful forces for growth in business and positive impact in the world. If I have contributed anything along the way, I hope it has been encouraging marketers to think a little bigger about the role they can play, the value they can create and the difference they can make.”
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