Genie conjures DigitalCraft prize for Google
- 1 day ago
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Google's Project Genie, a research prototype enabling people to create interactive worlds using AI prompts, has won the Grand Prix for Digital Craft.
The platform started as frontier research, but was opened up for more people to use in January this year. They can prompt with images or text to create a world and a character, modifying them through further prompts before diving in to explore it.
“Project Genie gave us the future. It gave us what it’s going to do for creativity, and how it’s going to empower us to be better storytellers,” said Jury President Andrés Ordóñez, global chief creative officer, McCann.
“Genie is the co-pilot but we are the drivers of the creativity,” he added. “I think that’s magical.”
There were 355 entries for the Digital Craft category this year, with three Golds awarded to work from the US, Peru and Brazil. Technology was understandably prominent, but so were the humans making the most of it.
“What separated all the pieces wasn’t just tech for the sake of tech. It was understanding what tech enabled the piece to become,” Ordóñez said. “When we got to the Grand Prix, it was unanimous for us.”
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