Artplan book gets Industry Craft award

ARTPLAN Sao Paulo has won the Industry Craft Grand Prix for a powerful piece of publishing entitled Nigrum Corpus, produced for client Idomed. The entry has already picked up a Gold Lion this week in the Health & Wellness category.

Nigrum Corpus is a book that was produced as part of a wider multimedia campaign. The overall goal was to highlight the institutional racism that exists in the Brazilian healthcare system, which often results in unnecessary deaths.

The book is a beautifully designed publicationthat combines profound insights about racial inequality with beautiful imagery of black bodies. The images merge anatomical and floral imagery to create distinctive and eye- catching content. The book is being used as an educational tool for future medics in Brazilian universities.

Jury President Matthias Spaetgens

Jury President Matthias Spaetgens, chief creative officer, Scholz & Friends, Germany, Austria and Switzerland said the Grand Prixwas a powerful amalgamation:

“It brought together copywriting, storytelling, book design, illustration and typography to create a book never before seen in medicine.”

The choice of Grand Prix symbolised what the jury was trying to achieve across the category, added Spaetgens. “We wanted to show what craft means in all its facets.” The Jury President praised thehigh quality of the 779 entries inthis category.

“When you judge the entries it is about separating the great work from the good work.” There were also Gold Lions for Australia, Japan, Chile and the US .