Ad Net Zero, the not-for-profit climate action programme for the global advertising industry, has published its largest update on sustainable tools to date, including the third edition of its Global Media Sustainability Framework (GMSF). This is alongside the launch at Cannes Lions today of ‘Every Brief Counts’, a science-backed toolkit to help creative, strategy and brand professionals enhance advertising effectiveness by featuring more sustainable behaviours and actions in

Havas is putting “hard KPIs” at the heart of its new global positioning focused on “growth, powered by desire”, according to Raphaël De Andréis, CEO Havas France & Italy and chairman, Havas Creative Germany, Portugal & Spain. The new ethos is about going back to the company’s core DNA — helping brands to create desire among consumers — but in a way where the impact is keenly measured. “Some of our competitors keep on saying ‘we connect, we transform’ which is great, but at th

Publicis Groupe’s emeritus chairman Maurice Lévy and CEO Arthur Sadoun took to the Lumière stage on Monday afternoon to reflect on the company’s story as it turns 100, and consider where the agency and the industry as a whole are headed next. With France appointed Creative Country of the Year at Cannes Lions, Sadoun started with a reminder of how the nation has spent a century disproportionately shaping what great creative work looks like, despite representing just 2% of tota