A CAMPAIGN that reactivated expired food coupons for shoppers grappling with the cost- of-living crisis has won the 2025 Creative Commerce Grand Prix.‘Preserved Promos’ was created by VML, New York, for Ziploc, which is best known for its food-storage bags.

THE WINNER of the 2025 Creative Strategy Grand Prix is Ogilvy UK for Dove’s ‘Real Beauty, how a soap brand created a global self-esteem movement’.

“It’s also beautifully crafted and beautifully simple. It’s something we felt would become part of culture.”