Campaigns which engage positively with Thailand’s deep-rooted spiritual belief system are reaping the benefits — as long as they follow the rules, according to Pert Pongpiti Phasukyud, founder and CEO, AD ADDICT. Let me ask you something before we dive in. When was the last time you checked your horoscope before a big pitch? Wore a specific colour on a Monday because someone told you it was lucky? Hesitated to book a launch date that just felt … off? If you said never — fair

Professional golfer and two time US Open Winner Bryson DeChambeau was in conversation with YouTube chief business officer Mary Ellen Coe yesterday afternoon on the Debussy stage to discuss marketing in the new era of sports. More than 40 billion hours of sports are watched on YouTube per year, a figure that incudes live games, clips, highlights, the analysis before the game and the stories behind the athletes. And increasingly it’s the athletes themselves are becoming the cre

This week's Cannes Lions is a special one for non-profit organisation ACT Responsible: it is marking 25 years of highlighting the advertising industry’s potential to raise awareness of social and environmental issues. At the festival, its ACT Responsible Exhibition is featuring a range of campaigns that explore important issues of the moment, from public health and social inclusion to trust in institutions and environmental sustainability. ACT, which stands for Advertising Co