Rapid evolution is the order of the day, in the industry and here at the Lions, says Ogilvy & Mather’s worldwide co-chairman and chief creative officer, Tham Khai Meng.
According to Bas Korsten, creative partner at J Walter Thompson Amsterdam, there is a new Holy Trinity “Creativity, humanity and technology.”
The Cannes Lions International Festival Of Creativity has confirmed that 32,372 entries have been received for this year’s awards.
“If I were on the agency side, I would focus on creative and not get distracted by anything else”
Scarlett Montanaro, creative at UK ad agency18 Feet & Rising, is at Cannes to jolt the international ad industry’s conscience by asking us to question the real point of purpose-advertising campaigns.
Lions Health kicked off today, over the course of the two-day Festival there will be more than 30 sessions involving influencers, innovators and thought leaders.