HIGHLIGHTS

Here we look back at 10 years of Creativity in Cannes: Creativity for good; Creativity that entertains; Creativity for beauty; and Creativity that might surprise you…

We're the Superhumans

Touch the Pickle

Blink Productions and 4Creative

Channel 4 Paralympics

FILM GRAND PRIX 2017

"An unbridled celebration of ability."

— Dan Brooke, Channel 4

BBDO India

Whisper

GLASS LION 2014

"It had an extraordinary effect, and really deserved the first Glass Lion Grand Prix."

— Cindy Gallop, IfWeRanTheWold

Red Light App

Like a Girl

WPP's Y&R Istanbul

Vodafone

MEDIA GRAND PRIX 2015

"It wasn't just an idea, it was rigorous and effective."

— Nick Emery, Mindshare

Leo Burnett

Always

PR GRAND PRIX 2015

"It inserted itself into pop culture because it didn't just speak to girls, it hit a chord with everyone."

— Lynne Anne Davis, FleishmanHillard

Dream Crazy

Immunity Charm

Wieden+Kennedy

Nike

ENTERTAINMENT FOR SPORT GRAND PRIX 2019

"Nike was bold to tell Kaepernick’s story and gave us a benchmark for the risk we want creatives to take going forward."

—Steve Stoute, Translation

McCann Health New Dheli

Ministry of Health Afghanistan

GRAND PRIX FOR GOOD 2017

The Immunity Charm is a simple, color-coded beaded bracelet rooted in the Afghan tradition of children wearing evil eye bracelets. The bracelet allowed McCann to initiate conversations about immunizations, counter traditional biases and create a process that requires no reading or writing for parents.

Emoji Ordering

The Swedish Number

Crispin Porter + Bogusky

Domino'S

TITANIUM GRAND PRIX 2015

Domino's received over 500 tweet orders on the first day of the campaign.

INGO Stockholm

Swedish Tourist Association

DIRECT GRAND PRIX 2016

“It’s easy to mistake technology for a human connection. It was a refreshing brave idea.” — — Mark Tutssel Leo Burnett Worldwide

The Man Your Man Could Smell Like

Shoplifters

Wieden+Kennedy

Old Spice

FILM GRAND PRIX 2010

"It's been so gratifying to have people around the world respond so positively to the spot."

— Jason Bagley, W+K

Adam&EveDDB

Harvey Nichols

FILM GRAND PRIX 2016

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Dumb Ways to Die

The Epic Split

McCann Melbourne

Metro Trains

PR GRAND PRIX 2013

"Fun, engaging and brings around real change."

— David Gallagher, Ketchum

Forsman&Bodenfors

Volvo Trucks

CREATIVE EFFECTIVENESS GRAND PRIX 2015

"What we saw in this work is an otherwise functional story told artfully."

— Wendy Clark, Coca Cola

The Scarecrow

Just Do It HQ at the Church

Edelman

Chipotle

PR GRAND PRIX 2014

"It was a superb example of storytelling."

— Renee Wilson, MSLGROUP

Momentum Worldwide

Nike

CRAFT GRAND PRIX 2019

"It was bigger than just an idea that wins awards.Emotionally it blew us away."

— Trevor Robinson, Quiet Storm

Justino

Fearless Girl

Leo Burnett Madrid

Spanish Christmas Lottery

CYBER GRAND PRIX 2015

A beautiful animation loved by Spanish audiences, it also had a dramatic impact on lottery ticket sales.

McCann New York

State Street Global Advisors

GLASS GRAND PRIX 2017

The third-largest asset management firm in the world installed a statue of a defiant girl in front of the iconic Wall Street bull to highlight its campaign to increase the number of women on corporate boards.

Re2pect

Smile

Wieden+Kennedy

Jordan

INTEGRATED GRAND PRIX 2015

"The ad was driven off of emotion, something very abstract, very human. You can really feel it in the video.” 

— Mark Fitzloff, W+K

Smuggler

Rocnation

ENTERTAINMENT GRAND PRIX FOR MUSIC 2018

"For such an important figure in hip-hop to address this issue with honesty and integrity is incredible."

— Lori Feldman, Warner Bros Records

Breathless Choir

Life Paint

Ogilvy & Mather London

Philips

PHARMA GRAND PRIX 2016

"I'd like to think this campaign can show the rest of the healthcare industry what is possible through creativity."

— Alex Von Plato, Jury President

Grey London

Volvo

PROMO & ACTIVATION GRAND PRIX

"It's a very elegant extension of the brand's strategic direction of the last 30 years."

— Matt Eastwood, J Walter Thompson

Wall of Sound

#OptOutside

Grey Germany

SoundCloud

RADIO GRAND PRIX 2015

An audio reconstruction of the infamous landmark to commemorate the 25th anniversary of its fall. It lasts 7:32 minutes, the amount of time that sound would need to travel the 155 kilometer length of the Berlin Wall.

Venables Bell & Partners San Francisco

REI

PROMO & ACTIVATION GRAND PRIX 2016

"The greatest anti-promotion ever."

— Rob Reilly, McCann Worldwide Group

What3Words

Care Counts

What3Words

What3Words

INNOVATION GRAND PRIX 2015

"It's hard to imagine how profoundly important what3words will be for people who are currently invisible."

— Nick Law, R/GA

DigitasLBi Chicago

Whirlpool

DATA GRAND PRIX 2017

"We wanted campaigns that didn't just use data for its own sake but had a strong creative idea at their heart."

— Eric Salama, Kantar

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