Here we look back at 10 years of Creativity in Cannes: Creativity for good; Creativity that entertains; Creativity for beauty; and Creativity that might surprise you…
We're the Superhumans
Touch the Pickle
Blink Productions and 4Creative
Channel 4 Paralympics
FILM GRAND PRIX 2017
"An unbridled celebration of ability."
— Dan Brooke, Channel 4
GLASS LION 2014
"It had an extraordinary effect, and really deserved the first Glass Lion Grand Prix."
— Cindy Gallop, IfWeRanTheWold
Red Light App
Like a Girl
WPP's Y&R Istanbul
MEDIA GRAND PRIX 2015
"It wasn't just an idea, it was rigorous and effective."
— Nick Emery, Mindshare
PR GRAND PRIX 2015
"It inserted itself into pop culture because it didn't just speak to girls, it hit a chord with everyone."
— Lynne Anne Davis, FleishmanHillard
ENTERTAINMENT FOR SPORT GRAND PRIX 2019
"Nike was bold to tell Kaepernick’s story and gave us a benchmark for the risk we want creatives to take going forward."
—Steve Stoute, Translation
McCann Health New Dheli
Ministry of Health Afghanistan
GRAND PRIX FOR GOOD 2017
The Immunity Charm is a simple, color-coded beaded bracelet rooted in the Afghan tradition of children wearing evil eye bracelets. The bracelet allowed McCann to initiate conversations about immunizations, counter traditional biases and create a process that requires no reading or writing for parents.
The Swedish Number
Crispin Porter + Bogusky
TITANIUM GRAND PRIX 2015
Domino's received over 500 tweet orders on the first day of the campaign.
Swedish Tourist Association
DIRECT GRAND PRIX 2016
“It’s easy to mistake technology for a human connection. It was a refreshing brave idea.” — — Mark Tutssel Leo Burnett Worldwide
The Man Your Man Could Smell Like
FILM GRAND PRIX 2010
"It's been so gratifying to have people around the world respond so positively to the spot."
— Jason Bagley, W+K
FILM GRAND PRIX 2016
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Dumb Ways to Die
The Epic Split
PR GRAND PRIX 2013
"Fun, engaging and brings around real change."
— David Gallagher, Ketchum
CREATIVE EFFECTIVENESS GRAND PRIX 2015
"What we saw in this work is an otherwise functional story told artfully."
— Wendy Clark, Coca Cola
Just Do It HQ at the Church
PR GRAND PRIX 2014
"It was a superb example of storytelling."
— Renee Wilson, MSLGROUP
CRAFT GRAND PRIX 2019
"It was bigger than just an idea that wins awards.Emotionally it blew us away."
— Trevor Robinson, Quiet Storm
Leo Burnett Madrid
Spanish Christmas Lottery
CYBER GRAND PRIX 2015
A beautiful animation loved by Spanish audiences, it also had a dramatic impact on lottery ticket sales.
McCann New York
State Street Global Advisors
GLASS GRAND PRIX 2017
The third-largest asset management firm in the world installed a statue of a defiant girl in front of the iconic Wall Street bull to highlight its campaign to increase the number of women on corporate boards.
INTEGRATED GRAND PRIX 2015
"The ad was driven off of emotion, something very abstract, very human. You can really feel it in the video.”
— Mark Fitzloff, W+K
ENTERTAINMENT GRAND PRIX FOR MUSIC 2018
"For such an important figure in hip-hop to address this issue with honesty and integrity is incredible."
— Lori Feldman, Warner Bros Records
Ogilvy & Mather London
PHARMA GRAND PRIX 2016
"I'd like to think this campaign can show the rest of the healthcare industry what is possible through creativity."
— Alex Von Plato, Jury President
PROMO & ACTIVATION GRAND PRIX
"It's a very elegant extension of the brand's strategic direction of the last 30 years."
— Matt Eastwood, J Walter Thompson
Wall of Sound
RADIO GRAND PRIX 2015
An audio reconstruction of the infamous landmark to commemorate the 25th anniversary of its fall. It lasts 7:32 minutes, the amount of time that sound would need to travel the 155 kilometer length of the Berlin Wall.
Venables Bell & Partners San Francisco
PROMO & ACTIVATION GRAND PRIX 2016
"The greatest anti-promotion ever."
— Rob Reilly, McCann Worldwide Group
INNOVATION GRAND PRIX 2015
"It's hard to imagine how profoundly important what3words will be for people who are currently invisible."
— Nick Law, R/GA
DATA GRAND PRIX 2017
"We wanted campaigns that didn't just use data for its own sake but had a strong creative idea at their heart."
— Eric Salama, Kantar