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See It Be It returns to Cannes Lions for 10th anniversary

CANNES LIONS has announced the participants for the 2024 See It Be It talent acceleration programme for women. Nineteen creatives, from 14 markets, have been selected to take part in the four-day programme, which takes place under the umbrella of the Cannes Lions International Festival of Creativity (June 17-21, 2024).


Daniela Varela, creative director, TBWA\Chiat\Da

The class of 2024 will enjoy mentorship opportunities, private masterclasses with industry leaders, as well as backstage access and session invitations tailored to each participant’s career goals. This year’s Alumni Tutor is Daniela Varela, creative director, TBWA\Chiat\Day, who will work with See It Be It programme ambassador, Madonna Badger.


Madonna Badger, founder/CEO/COO, Badger Agency

In this, the 10th anniversary of See It Be It, Varela said: “Joining the journey of this year’s cohort is an incredible joy and a huge responsibility. They represent the programme’s 10 year legacy: a global collective of talent, inspiration and leadership that fosters and enables the change we still need to nurture in our industry.”


Since its inception, See It Be It has brought together over 120 women and non-binary people, from 33 markets. This year’s cohort will include participants from Kazakhstan, Kenya and Thailand for the first time. Madonna Badger, who is also founder/CEO/COO, Badger Agency, said: “These exceptional creative women are reshaping the future of our industry and redefining what is possible. Their resolve to pursue excellence, break barriers and drive positive change is awe-inspiring.”

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