Fast-forward into the voice-activated future
Interactive Advertising Bureau’s Anna Bager (left), L’Oreal’s Camille Kroely, Twitter’s Stacy Minero and Withinlink’s Bessie Lee dusted down their crystal balls at yesterday’s Future Gazers On The Terrace seminar to share their visions of the future. For Kroely, technology, AI and data are set to personalise and ‘voice-ify’ the future of beauty. “But it will be about human connection and relationships,” she said. Connection was also on Minero’s mind. “To tell your brand story, you have to go beyond earning attention to creating an emotional connection,” she said. Lee observed that by the end of next year, China alone will have 110 million voice-assistant smart speakers. “Voice is going to be a mainstream medium much sooner than you or I will be ready for it,” she said.