Collaboration is key for Circus

 
Circus co-founders Ignacio Liaudat (left) and Bruno Lambertini

Circus co-founders Ignacio Liaudat (left) and Bruno Lambertini

Founded in 2005 in Mexico City, digital full-service agency Circus has grown into a network of eight offices with a client list that includes Netflix, Spotify, Uber, Twitter, Kayak and Google. One of the reasons for the company’s success is that its founders would never either refer to or think of those companies as mere clients. “To us, they are partners and collaborators that benefit from the collective talents of our network,” co-founder Bruno Lambertini, said. “There is a seamless flow of ideas and talent across our network, which means we can ensure that every project we’re involved in benefits from the best and most appropriate talents. Our mantra is Purpose, People, Product, Partners and Profits because we believe that it’s much more important to build trust, respect and confidence among a brand’s customers than to obsess about profits. If you provide your partner with the right content, the profits will come.”

One of the six Circus campaigns in competition this year is ‘Cocaine Routes’ for the first series of Narcos Mexico: “We built a website that examines the human and financial cost of moving one gram of cocaine around the world,” Circus co-founder Ignacio Liaudat, said. “As with all our campaigns, it is consumer first.”

 
Harriet Palmer