Wavio’s ‘See Sound’ wins in Innovation

 

The 2019 Innovation jury has selected ‘See Sound’ as its Grand Prix winner, entered by FCB’s Area 23 on behalf of client Wavio. ‘See Sound’ is a groundbreaking home sensor product for deaf people that can recognise sounds and then send a text message to the user’s phone alerting them of a potential risk. Based on audio data painstakingly gathered from YouTube, it can, for example, tell the user that a baby is crying or a siren is blaring. Jury president Bill Yom, global creative director Cheil Worldwide, said: “Innovation is such a broad description; so I asked the jury to think about the impact on people that the entries could have in terms of technology, creativity and humanity. The Grand Prix fulfilled the criteria.” Yom said the jury was especially impressed with the winner’s live presentation — a unique feature of this category. “The winner is a signal to the industry that you have to collaborate to create something outstanding.”

There was only one Gold Lion in Innovation, for ‘Changing The Game’, McCann New York’s Microsoft Xbox work

 
Harriet Palmer