Audio jury amazed by 360i game
The winner of the Radio & Audio Grand Prix for 2019 is ‘Westworld: The Maze’, entered by 360i New York and premium TV channel HBO.
Designed to accompany HBO’s critically-acclaimed drama series, ‘Westworld: The Maze’ was a voice game played on Amazon Alexa-enabled devices. A sophisticated production, it used 60 storylines and 11,000 lines of copy to create an immersive two-hour experience. Within weeks of release, tens of thousands of people had played.
According to jury president Jose Miguel Sokoloff, president of MullenLowe group creative council the radio and audio category has had some difficult times. “But right now I think its creative boundaries are expanding,” he said. “The kind of new frontiers represented by the Grand Prix winner suggest there are exciting times coming for the category. It was impeccably produced and had incredible sound craft.”
There were three Gold Lions winners in the category — two from the US and one from South Africa. The South African campaign was entered by TBWA\Hunt Lascaris for City Lodge Hotel Group. Sokoloff said “one of the exciting things about this category is that there are zero barriers for people with a pen or pencil, an idea and a voice.”