One retweet equals one less plastic bottle

 
Closca’s Olga Castro (left) and Jorge Richardson

Closca’s Olga Castro (left) and Jorge Richardson

An initiative by Closca in partnership with Deloitte Digital, aimed at stopping 150,000 bottles being used through the Closca water app — that all delegates were given during check in — went live on Twitter last night and will run until 20.00 local time today. For every retweet, Deloitte Digital will prevent a plastic bottle from reaching the oceans. One retweet equals one less plastic bottle in the sea. By downloading the Closca app, the user is informed as to the nearest place for a refill, and contributes to saving our oceans.

 
Harriet Palmer