Unstereotype survey yields mixed findings on equality

 
Daniel Seymour (middle right) with some of the Unstereotype Alliance’s partners on the red carpet

Daniel Seymour (middle right) with some of the Unstereotype Alliance’s partners on the red carpet

The Unstereotype Alliance held a networking get-together for its major partners yesterday on the Palais des Festivals’ legendary red carpet. The Alliance, which is supported by Diageo, Unilever, P&G, Johnson & Johnson, Cannes Lions, WPP and IPG, as well as leading social media players, is here to publicise its Gender Equality Attitudes (GEA) Survey. The 10-country survey has identified critical gaps in gender equality attitudes, and the Alliance hopes this insight will spark meaningful change. “We commissioned the survey to see if we have managed to move the needle, and indeed in some areas it was very positive, such as the fact that 80% of respondents said that they want to see a gender-equal world,” Daniel Seymour, acting director, Strategic Partnerships Division, Unstereotype Alliance, said. “But the prevalence of discriminatory attitudes and gendered roles is still strong. For example, one in three respondents think that men should be paid more than women for doing the same job, one in four male respondents said that they believe it’s OK to hit the spouse or partner, and one in four of all respondents still believe that a woman in a relationship should not be able to refuse sex. So clearly there is still a lot of work to do, and we were delighted when Cannes Lions announced that they will include Unstereotype criteria as part of the jury briefing for Cannes award 2019 and beyond.”

Seymour also added that a presence in Cannes was an essential part of growing awareness of the Alliance’s quest: “Cannes Lions represents the single biggest concentration of people who can change minds and we want to show them that we are about so much more than good intentions.”

 
Harriet Palmer