Newspaper scoops Print Grand Prix
The winner of the 2019 Cannes Lions Grand Prix for Print & Publishing is ‘The Blank Edition’, entered by Impact BBDO Dubai on behalf of newspaper publisher An-Nahar. Jury president Olivier Altmann called the winner “the perfect demonstration of print creativity”.
‘The Blank Edition’ idea came about during a 2018 political impasse in Lebanon which left the country without a government for more than six months. As tensions rose and the economy crashed, publisher An-Nahar produced a completely blank edition of its daily newspaper to draw attention to the fact that politicians were not doing their job. The entire country then jumped on board the “blank” protest, putting pressure on politicians to compromise.
The protest also got picked up by hundreds of international media outlets. In a second wave of activity, the publisher invited Lebanese citizens to use the blank issue to write their own headlines. These were then shared via social media, and had the desired effect of encouraging the politicians to do a deal.
The jury also awarded Gold Lions to six campaigns from the US (2), Chile, France, Spain and the UK. Altmann, co-founder of Altmann + Pacreau, said the print and publishing category was “more important than ever in an era of fake news, because the sector provides verified, true information”.