To creativity and beyond

Simon Cook, CEO, Cannes Lions

Simon Cook, CEO, Cannes Lions


Throughout the year, our diverse and international community participate in the campaign for commercial creativity in increasingly interesting ways, and continue to make the case for creativity every day of the year in the build-up to this moment, Festival managing director Simon Cook writes. 

Did you know that over 10,000 talented young creatives and marketers take part in our Young Lions competition heats around the globe in the lead-up to the festival? Over 760 women from over 70 countries apply to be a part of Cannes Lions’ See It Be It programme and approximately 3,000 people attend empowering and dedicated See It Be It events around the world throughout the year. Over 2,000 chief marketing officers contribute to the Cannes Lions/ANA Global CMO Growth Council — a community of senior marketers setting the agenda for the future of our industry. This week represents the culmination of that activity and the convergence of these very important communities.

As you meet new people, uncover new opportunities and experience the wide range of learning opportunities today, be aware that all 27 juries are diligently judging over 30,000 pieces of creative and effective work … and the road to get here has been long and winding. We thank our juries on behalf of every single person who entered the Lions this year and we look forward to seeing the work that will define the global benchmark; a body of work that that will pave the way forward for our industry. It’s the culmination of a year’s great work, but the inspiration and learnings will live beyond the festival week.

This week is also about new beginnings. For many, this week represents the start of the creative year. It’s where people come to load up on rich insights and learnings that will propel them into the year ahead — and as one of our jury presidents observed this week, winning a Lion isn’t the end … it’s just the beginning.

Harriet Palmer