Execs have reasons to be cheerful
As Mark Read, chief operating officer at WPP said in his opening address at the Embracing The Future seminar yesterday, there are many reasons to be optimistic, despite the news headlines: “For example there has been an explosion of ways to speak directly to consumers,” he said.
Chief digital officer at GSK Consumer Healthcare Marc Speichert agreed: “I only joined the health industry a year ago, but it’s clear that brands are more important than ever. We are looking at major disruption over the next few years, and the only way to successfully navigate those changes is through partnerships, and trust-building. I‘m looking forward to the challenge.”
Meredith Kopit Levien, executive vice-president and chief operating officer at The New York Times, also admitted to being optimistic: “I feel very positive about the future of journalism, partly because the distribution mechanisms have never been better, and partly because all our subscription services are growing,” she commented: “Eighteen months ago when we launched our podcast, we had never done any audio news, but it has proved to very popular and is growing its audience every month.”
As Google’s president EMEA business and operations, Matt Brittin said, this is a great time in the history of the world: “On a purely human level there has never been a better time to be alive,” he stated. “And from a technology point of view, we are moving towards the point where the majority of people are connected to the internet, and that is a fantastic thing. We are already at How To… videos getting one billion views per day on YouTube. That’s an astonishing sharing of knowledge and empowerment.”