Women’s creativity on screen


The Vowss screenings — a showcase competition for short films, branded content and commercials created by women — returned to the Cannes Lions fringe after making its debut last year. The event is a collaboration between The Voice Of A Woman and SheSays; groups which campaign for the empowerment of women in the creative industries
Bianca Guimaraes won first prize for creative direction in Monica Lewinsky In Real Life, while Sasha Rainbow was named best writer/director for her work on Life’s What You Make It. Selma Ahmed and Genevieve De Rohan Willner took the Rising Star prize for H&M – Tokyo.

Maureen A Bryan, co-founder of the VOWSS said: "VOW is proud to be partnered with SheSays during the Cannes Lions Festival Of Creativity to address a critical need for equality in advertising, with more women given creative leadership opportunities.”

Laura Jordan-Bambach, chief creative officer of Mr. President and co-founder of SheSays, added: ”Over the last 12 months there has been a sea change around gender inequality and sexual harassment, something that SheSays has been working to change for over 10 years. So it’s a fitting moment to celebrate the achievements of all women, with some of the best short films, branded content and advertising across the globe; and to award the brilliant female creative directors, directors and rising stars of the industry behind them.”

The VOWSS is sponsored by independent creative agency Mr. President, creative media group Rise and Facebook Creative Shop, with support from Frank & Lively, Finchfactor, HappyDown and The Mill.

Harriet Palmer