‘JFK Unsilenced’ wows Creative Data judges


A remarkable piece of technological innovation won the Grand Prix in the Creative Data category this year. Entered by Rothco Accenture Interactive of Ireland on behalf of The Times/News UK & Ireland, ‘JFK Unsilenced’ synthesised decades of speeches by US President John F Kennedy then used the result to create an authentic voice track for the speech he would have given on the day of his assassination in Dallas, Texas in 1963.

Jury president Marc Maleh, global director Havas, said: “This category created a lot of debate around questions such as ‘What is data?’, ‘What is advertising?’ and the ethics of technology. Just because you can do something, should you do it? But in the end we awarded the work that we believe will continue to inspire people in the future.”

The JFK speech, as it might have been delivered by the president, was played back to people who had gone to Dallas to listen to him speak, and generated an appropriately emotional reaction. The underlying technology is now also being applied to help ALS sufferers re-find their voices.

Only four campaigns in Creative Data were awarded Golds. These came from the US, UK, Canada and Australia.

Harriet Palmer