WW2 vlogger tops Entertainment class
The winner of the Entertainment Grand Prix is 'Evert_45', a smart and insightful series of digital films designed to keep the experience of living through the Second World War alive in the minds of young audiences.
The films were entered by N=5 Amsterdam on behalf Dutch telco KPN. They featured a 13-year-old boy called Evert vlogging as though he was living through the German invasion of the Netherlands in 1945. His experiences, shared on YouTube and Instagram, were based on real life stories relayed by octogenarian survivors of the conflict. “This approach made it feel very contemporary,” said Entertainment jury president Debbi Vandeven, global chief creative officer of VML. “It was an innovative campaign that showed how brands can play a part in people’s digital lives without having to be visible in every piece of content they produce.”
Vandeven said it was encouraging to see “work coming from all over the world in the entertainment category. Not just one country or region rose to the top. That gave us a wide range of looks and experiences.”
The jury awarded nine Gold Lions to companies from Australia, the Netherlands, Poland, South Africa, Thailand, the UK and the US. An eclectic range of winners included Wendy’s Greenpeace and EA Sports.