Grands Prix for Jay-Z and Spike Jonze vids
The Entertainment Lions for Music jury awarded two Grands Prix this year. The first went to Smuggler New York/Rocnation New York for the raw and moving Jay-Z music video 'Smile'. The second went to TBWA\Media Arts Lab Los Angeles for Apple Homepod’s ingenious 'Welcome Hom'e.
Jay-Z’s 'Smile' is an evocative song that tells the story of his mother, Gloria Carter, coming out as a lesbian, having had to hide her sexuality. The soundtrack to the video combines the track with an urban soundscape that brings the story viscerally to life. Jury president Lori Feldman, executive vice-president strategic marketing, Warner Bros. Records, said: “For such an important figure in hip-hop to address this issue with honesty and integrity is incredible.”
The other Grand Prix winner summed up the blurring line between advertising and entertainment. Directed by Spike Jonze, 'Welcome Home' was a commercial for Apple Homepod but also a music video for Anderson .Paak’s song ‘Til It’s Over. “We had a debate about whether it was an ad or a music video and came to the conclusion it was in the eye of the beholder. The craft, however, is undeniable, and music is at the core — the campaign is built around the song,” said Feldman.
Only three Gold Lions were awarded. Spotify secured one with 'David Bowie Is Here'. There were also Golds for DDB Germany and Reporters Without Borders ('The Uncensored Playlist') and London Alley/Def Jam/Visionary Music Group for '1-800-273-8255' on behalf of Logic.