Election app gets jury’s vote
The winner of the mobile Grand Prix for 2018 is the inspired 'Corruption Detector', a Brazilian mobile app that is using facial recognition technology to name and shame corrupt politicians in the run-up to nationwide elections in Brazil later this year.
Created by Grey Brazil for civil liberties organisation Reclame Aqui, the app allows users to snap an image of any politician that they meet and then find out whether they have been embroiled in any scandals. It is regarded as a ground-breaking public consultation tool because of the wave of corruption issues that have dogged Brazilian politics in the last four years. So far it has been downloaded one million times.
Jay Morgan, innovations director at Australia’s The Monkeys, and president of the mobile jury said the campaign — which has been referred to as the ‘Pokemon Go of politics’ demonstrated the “power and utility of mobile and the kind impact it can have when a great creative idea is put in the hands of the people”.
Morgan said this has been an interesting year for the mobile category because of all the highly public debates around privacy and personal data. However he added that “the beauty of mobile as a medium is that it is not just a device, but a personal expression tool, which is why we saw such an amazing spread of work”.
The 10-strong mobile jury also awarded nine Golds, three to the UK, two to Colombia and one each to Brazil, Canada, New Zealand and The Netherlands. 'Snaptivity' from R/GA London picked up two Golds, as did 'Vive Digital', a MullenLowe SSP3 Bogota campaign for Colombia’s Ministry of Communications and Technology.