Acting responsible for 16 years

Marco Lambertini, Tarana Burke, Marc Pritchard and Michael Roth

Marco Lambertini, Tarana Burke, Marc Pritchard and Michael Roth


The 16th ACT Responsible exhibition opens in Cannes at 10:00, Monday, June 22, and will showcase 81 of the most innovative ideas that 72 agencies from 30 countries came up with in support of good causes, responsible behaviour and sustainable development.

This is an opportunity for agencies to celebrate the best side of advertising at the Cannes Lions International Festival Of Creativity.

This year’s themes include mental health, plastic pollution, domestic violence and donation. There were also campaigns about human rights, empowerment of women.

All visitors are invited to interact by voting for their favourite campaigns, either at the event or online, until Wednesday June 20, at 18:00.

This year, in addition to the traditional tributes to creativity for good, ACT Responsible is also launching Champions Of Good, a brand new annual tribute celebrating the champions behind the work.

“This is not an award. There is no competition and there is no winner,” said Hervé de Clerck, ACT Responsible dream leader. “The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programmes, share best practices and inspire others.”  

The inaugural ACT Champions Of Good Tribute will be presented to:

Tarana Burke, founder of the #metoo  movement; Marco Lambertini, director general of WWF International; Michael Roth, chairman & CEO of Interpublic; and Marc Pritchard, chief brand officer, Procter & Gamble.

With the support of FCB Worldwide the event will be hosted
Thursday, June 21, at 17:30 at the Boat FCB, Quai Albert Edouard, in Cannes.

Harriet Palmer